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Answer? They are all British brands but only one of them is truly British – Loop. That said, they all complemented each other beautifully recently at the Munich launch of the new MINI INSPIRED BY GOODWOOD model.

Loop were asked to provide images of the UK including iconic shots of of landmarks, buildings and images that reflect contemporary Britain. These were then used to underpin the ‘Britishness’ of this new MINI model, designed by MINI and fitted out by Rolls Royce, in presentations for the launch and a static interactive display, where visitors could choose British themes and see related images.

Alex Karst, owner of Die Bildbeschaffer, the agency in Germany tasked with project managing the creative for the launch said: “For our project, we searched loads of images from one single source – typically British, from classical travel destinations to the quirky stuff. With Loop Images, we could meet our needs, finding outstanding photography that microstock sites and other sources simply could not supply. The team at Loop was extremely helpful; selecting and delivering 400 images within a couple of days is not an easy task.”

To see a short movie of the launch, click here